Meet Wild Thingz Gummies, a UK-based candy brand launched on January 7, 2025, that’s redefining the meaning of \"fun\" in snacking. Founded by former Mondelēz executive Fliss Newland, Wild Thingz brings an unexpected twist to traditional gummies—by making them look like insects. Yes, you read that right. From lemon maggots to cherry spiders, these treats are as bizarre as they are delicious.

Designed to be both visually intriguing and packed with bold flavors, Wild Thingz caters to adventurous young snackers and curious adults alike. The best part? They’re vegan, gluten-free, and made without any artificial ingredients. Whether you find the concept weird or wonderful, there’s no denying that Wild Thingz has managed to create something truly unique in the candy world.

Why Wild Thingz Gummies Are Uniquely Weird

While most gummy brands play it safe with friendly shapes like bears, worms, and fruits, Wild Thingz has taken a bold leap into the world of creepy crawlies. Their product lineup includes:

• Lemon Maggots – Zesty, tangy, and oddly satisfying, these gummies are bright yellow and surprisingly addictive.
• Cherry Spiders – Bold, juicy, and slightly spooky with eight gummy legs that deliver a punch of cherry flavor.
• Red Apple Butterflies – Vibrant and sweet, offering a crisp apple taste wrapped in delicate wing shapes.
• Blackcurrant Ladybirds – A deep, rich berry flavor with colorful candy \"spots\" that mimic real ladybirds.
• Cola Snails – Classic cola with a twist, shaped like spiraled snails that are as fun to look at as they are to eat.
  
  

It’s not just the shapes that make these gummies weird. It’s the commitment to creating a sensory experience. The contrast between the creepy visuals and the delicious flavors creates a playful tension. You might hesitate for a second before biting into a "maggot," but once you do, the burst of lemony goodness overrides the weirdness. It’s candy designed to surprise, delight, and maybe even gross out your friends (in the best way possible).

The Story Behind the Brand: A Vision of Fun and Flavor

Wild Thingz was born from the innovative mind of Fliss Newland, a seasoned executive from Mondelēz, one of the world’s largest snack companies. After years in the corporate world, Newland decided to launch her own venture focused on fun, creativity, and health-conscious ingredients. She saw an opportunity to break free from the conventional molds of candy-making and introduce something truly different to the market.

Unlike many traditional candies filled with artificial colors, flavors, and preservatives, Wild Thingz is all about clean, natural ingredients. The gummies are crafted using plant-based colorants, natural fruit flavors, and no animal-derived gelatin, making them suitable for vegans and those with dietary restrictions. This health-conscious approach is seamlessly blended with the brand’s quirky, rebellious identity.

The Appeal of the Weird and Wonderful

So, why would anyone want to eat candy shaped like bugs? The answer lies in the joy of the unexpected. Kids, in particular, are naturally drawn to things that are a little gross, a little weird, and a lot of fun. Wild Thingz taps into this innate curiosity, transforming snack time into an adventure.

For parents, these gummies offer more than just a sugar fix. They’re an opportunity to spark conversations about nature, insects, and even healthy eating habits. Imagine a birthday party where the snack table is filled with colorful "spiders" and "ladybirds." It’s an instant hit, combining playful visuals with great taste.

Adults aren’t left out, either. Whether it’s a quirky addition to a Halloween party, a unique gift for a friend with a taste for the unusual, or just a fun treat to brighten up the workday, Wild Thingz offers something for everyone. The mix of nostalgia, novelty, and natural ingredients makes them appealing across age groups.

Wild Thingz and the Rise of Novelty Foods

Wild Thingz is part of a growing trend in the food industry: the rise of novelty foods. In an era dominated by social media, people are constantly looking for new experiences to share. Whether it’s bizarre snacks, outrageous desserts, or limited-edition flavors, the demand for Instagram-worthy food has never been higher.

These gummies fit perfectly into this trend. Their vibrant colors and unusual shapes make them highly photogenic, while their clean ingredient list satisfies the health-conscious crowd. It’s a winning combination that appeals to both the eyes and the taste buds.

Why You Should Try Wild Thingz Gummies

Still on the fence about trying insect-shaped candy? Here’s why Wild Thingz deserves a spot in your snack rotation:

• Vegan & Gluten-Free: Suitable for a wide range of dietary needs without compromising on taste.
• No Artificial Ingredients: Made with natural flavors and colors for a cleaner candy experience.
• Bold, Adventurous Flavors: From tangy lemon to rich blackcurrant, every bite is bursting with real fruit goodness.
• Weirdly Fun Shapes: Perfect for parties, gifts, or just adding a little excitement to your day.
• Conversation Starters: Whether you’re surprising a friend or sharing with colleagues, these gummies are guaranteed to get people talking.
  
  

In a world of ordinary snacks, Wild Thingz is a reminder that food should be fun. So go ahead—embrace the bizarre, take a bite of a maggot (a candy one, of course), and discover just how delicious the weird can be.